Advanced Diabetes Centre Pvt. Ltd.
The Objective
We conceptualised and implemented a 360-degree campaign. In addition to the website content, we also created the content and designs for the corporate brochure, print leaflets, flyers in multiple languages to highlight individual services and hi-tech diagnostic facilities. We supported ADCPL with digital content development. We also wrote blog articles, social media posts and integrated these with the website with an objective to drive the traffic seamlessly. We used all the platforms to engage with patients and their caregivers, e.g. print media articles, newspaper columns, radio interviews.
Direct-to-patient outreach (2015, 2016): In the second phase of our engagement with ADCPL, we launched a direct-to-patient campaign. We had already developed the offline collaterals, and we decided to take the initiative to the digital media via blog articles and e-mail newsletters. We also prepared a robust content calendar & published social media posts. We intentionally published Facebook posts in Gujarati to connect with the regional audience.
Through our campaign, we empowered the ADCPL team with powerful content-driven, multidimensional creative collaterals, social media campaigns, BTL activations, electronic and print media engagements to make a significant difference in spreading awareness about ‘Organised Diabetes Care’ in the South Gujarat region.
Results
Our campaign helped build trust amongst patients and other stakeholders. We managed to reach over 7000 patients living with diabetes. The centre recorded an increase in walk-in patients every month. Over 35% of the patients who visited the centre enrolled for the long-term care plans.
World Diabetes Day campaign – Nov 2015 (Only organic outreach during campaign period)
- Successfully reached over 6500 targets via direct outreach, digital and print campaigns
- 100% message conversion
- The absolute increase in walk-in patients, enrollment in long-term care plans
World Diabetes Day campaign – Nov 2016 (Only organic outreach during campaign period)
- Engagement (unique users engaged with FB page during the campaign) – 2024
- Reach (unique users who have seen any content associated with the page) – 19434
- Impressions (from created posts) – 40549
- Video views – 2503
- Tweet impressions (only organic) – 1991
A growing organisation like ADCPL continues their engagement with our team from time to time as their core strategic counsel, not just for the communication strategy but also for their operational planning and design.