CEMAST/ IMMAST
The Objective
The one-of-its-kind training centre for minimal access surgery approached us seeking help to expand its reach far and wide. Even though the centre had world-class infrastructure & course offerings, the organisation faced multiple challenges. Awareness about the training facility was low. The lack of structured communication strategy to convey the value of minimal access surgery training with the surgeon community within India and other countries compounded the complexities. The need of the hour was to reach a maximum number of discerning surgeons and specialists across the country and different parts of the world.
The Solution
As the first step towards increasing awareness for this state-of-the-art training institute, we recommended showcasing the centre with all its strength on the web platform by incorporating a 360-degree walk-through of the entire facility.
Keeping the course participants at the centre, we overhauled the website inside out. We indigenously developed codes and database features to support the customised web architecture. Periodic updates and adding new features helped us increase user experience significantly and foster business growth. Our dedicated technical team rendered unwavering support even after the revamped website launch via maintenance, updates, and ongoing SEO.
We conducted the messaging workshop to address the gaps in communication with the surgeons and other business stakeholders. A perfectly structured message map not only gave much-needed robustness to the content pieces across different digital and print media platforms but also proved as an essential backbone for our outreach campaign subsequently.
Implementation
With the management change, the website needed to reflect the altered business outlook. Also, in line with the pandemic restrictions, we upgraded the system to support & introduce Hybrid Learning Courses, Waiting-list, Next Course Date features that we developed indigenously. We strengthened the backend for accepting International payments via online registration. Our ongoing technical development, maintenance, update, SEO support played a crucial role.