EduRiser
The Objective
EduRiser team wanted the website to fuel business growth, influence existing and potential client organisations, and highlight the value EduRiser created in Learning & Development landscape.
The Solution
Although the old website reflected upon different aspects of e-learning services that EduRiser offered along with their international partners, it did not convey the pivotal role EduRiser played in skill and competency development.
We did a thorough analysis. We developed a revised communication backbone using messaging workshop that laid the foundation for the in-depth content we created for the revamped website. Content played a crucial role in this digital transformation. Starting with the message map, our content specialists took painstaking efforts in understanding the nuances that define the skill and competency development process. The entire content for the EduRiser website, including the client case studies, reflects purposeful storytelling.
Implementation
We repositioned EduRiser as a reliable partner for skill and competency development. The new positioning held the promise of great opportunities beyond only e-learning leading to value creation for EduRiser’s clients. We ensured that the revamped website narrated this corporate philosophy as well as the future vision of the organisation. We decided to try new-age menu design, CTAs and user-friendly features added to the overall experience while navigating through the new website.




