Mileage Logistics Pvt. Ltd.

Our research led us to the insight that Mileage had expertise and experience with some mission-critical projects that required specialised knowledge and approach in addition to the routine global air-freight or sea-freight services. We picked up this thread and recommended re-configuration of SBUs to highlight the organisation’s core capabilities, focusing on customer-centric value creation.

We recommended categorising services as ‘Extended Reach’ for global reach, ‘Knowledge-driven’ for tailored logistics solutions, and ‘Value-added’ services, thus presenting the organisation with a completely new dimension.

We extended this updated positioning and SBU configuration to reflect in the revamped website. Our creative team developed unique graphics specific to the re-configured SBUs. We used corporate logo colours to maintain harmony.